Monday, September 24, 2018

Google Tag Manager Tutorial #1: The Interface and creating our first tag!

It's been a long time since I have written something here. I wanted to revive this blog for a long time and today is the day! If you are new here, don't mind! Let's dive into the topic. I have written an article on the basics of Tag Management System quite a long time ago. If you are new to Tag Management and are in the Digital Analytics industry, do read the above article before proceeding to get a basic understanding. This will be a series of articles which is completely dedicated towards Google Tag Manager (GTM), a free tag management tool provided by Google. You do not need any prerequisites of programming but should be able to understand the basics of Digital analytics tracking. We will cover various aspects of complex tracking and programming as we go through the tutorials.

High-level working of GTM

In this first tutorial, let us understand how GTM works on a high level and get an overview of the interface and publish our first Google Analytics Tag.

Friday, January 16, 2015

Understanding Digital Analytics / Web Analytics Process Cycle or Framework

Many times people ask me what is the framework you are using when I work on a project for Digital Analytics tool implementation. I often get frustrated by this question. Why do people give so much importance to the framework or process flow? This time I did not want to get frustrated and thought for a while why do people need a framework? Turned out it's very simple. People don't want to re invent the wheel. They just want to follow a procedure which has been working out well for large number of people for a long time. It sounded absolutely correct to me. I realized my mistake and started reviewing the work I have done and splitted a general Digital Analytics project into different buckets or stages which I think are very much essential. Of course this might be a standard framework you can google and get it.

Thursday, January 15, 2015

How to Implement SiteCatalyst on Server side using PHP?

This is an adhoc post I am writing on SiteCatalyst implementation, I will write a detailed series on SiteCatalyst implementation soon. Most of the Web Analytics implementation that's been done on the web is using JavaScript but there might be situations where you will not have that luxury to implement an Analytics tool using JavaScript instead you need to use a Server side approach to do that.