Tuesday, September 25, 2018

What is Channel Grouping and how to automate the rules for multiple Google Analytics views?

Recently I was working on a small requirement where I had to update all the 13 views under a Google Analytics property's Channel grouping rules. The catch here is the updated rules for all the 13 views look the same. I started updating the rules for one view and at the end of updating for one view, I am completely tired. So I was scared about the task that's in front of me. Then, I hacked into the Chrome Developer Tools and wrote some code and boom I was able to automate the processing of entering the rules and save it all in one click.

Monday, September 24, 2018

Google Tag Manager Tutorial #1: The Interface and creating our first tag!

It's been a long time since I have written something here. I wanted to revive this blog for a long time and today is the day! If you are new here, don't mind! Let's dive into the topic. I have written an article on the basics of Tag Management System quite a long time ago. If you are new to Tag Management and are in the Digital Analytics industry, do read the above article before proceeding to get a basic understanding. This will be a series of articles which is completely dedicated towards Google Tag Manager (GTM), a free tag management tool provided by Google. You do not need any prerequisites of programming but should be able to understand the basics of Digital analytics tracking. We will cover various aspects of complex tracking and programming as we go through the tutorials.

High-level working of GTM

In this first tutorial, let us understand how GTM works on a high level and get an overview of the interface and publish our first Google Analytics Tag.

Friday, January 16, 2015

Understanding Digital Analytics / Web Analytics Process Cycle or Framework

Many times people ask me what is the framework you are using when I work on a project for Digital Analytics tool implementation. I often get frustrated by this question. Why do people give so much importance to the framework or process flow? This time I did not want to get frustrated and thought for a while why do people need a framework? Turned out it's very simple. People don't want to re invent the wheel. They just want to follow a procedure which has been working out well for large number of people for a long time. It sounded absolutely correct to me. I realized my mistake and started reviewing the work I have done and splitted a general Digital Analytics project into different buckets or stages which I think are very much essential. Of course this might be a standard framework you can google and get it.