I have moved to a new domain

Hello reader, if you are following this blog it might be visible that this blog became stagnant with very less updates. I have moved on to a new domain and a better blogging platform. You can visit it by clicking here. I am trying to update my old posts with the latest developments. Have a great time reading my new blog.

Monday, September 15, 2014

Web Analytics Tutorial #1 - What is Web Analytics?

I have been writing about Tag Management and Web Analytics on an Adhoc basis from some time here. For someone who is new to Web Analytics, the random posts I write may not make much of a sense. So I thought it would be nice if I start a series of posts explaining every detail I know about Web Analytics from scratch in a more organized way. Since most of my work has been on the technical side so far, my posts will have more of a technical tone rather than a qualitative tone unlike Avinash Kaushik's posts.

I will try to give as many as real world examples to explain the concepts. So let's begin by understanding what exactly is web analytics and why do we need such a technology in the first place?

Background
Jack is a movie buff who always decodes and analyzes each bit of the movie and explains to his friends. One of his friends suggested him why don't he start a blog where he can put his thoughts. Impressed by this idea, Jack created a free blog from one of the top blogging platform and started writing interesting articles. He started receiving nice comments as well.


But he was not really satisfied with the statistics he is receiving and he wanted to know more details on how his blog is performing. On a fine day, Mike a friend of Jack, who is working for an Analytics agency told him how he can install a tool on his website and start tracking the number of hits his articles are receiving, from which part of the world he is receiving the hits and how long the users are staying on the blog.

But Mike explained the technical details on installing the tool and he told him, his blog should be supporting JavaScript on which the tool's algorithm is built on and he need to paste a standard snippet of code that is provided by the tool on all the pages of his blog. Jack had a huge relief on hearing this. If only he had a static HTML website with each article having a seperate HTML page, he has to copy paste the snippet of code on all the HTML pages he has created which will be a tedious task.

Fortunately the blogging platform follows a template structure which enables all the pages on the blog to have a common header and common footer. So if at all there is any need to add something on all the pages Jack can go to his template and add that piece of code either in the Header or Footer section so that it will be available on all the pages of his blog.

Jack created an account on the tool's website and got the snippet as told by Mike and pasted that into the footer section of the template and published the changes. He then went ahead and refreshed his blog to check whether it is working fine or whether the new code has caused any issue. He found out there are no issues and the blog is working fine.

After a day, he went to the tool's dashboard and started checking out the data it is receiving. He was blown up by the information he is receiving. He came to know that he is getting traffic from 34 countries and his review on "Inception" is the most viewed and his review on "Mr. Nobody" is where the people has spent most time on. This information gave him lot of insights and he understood the pattern that the popular movies' reviews are receving more number of hits but movies which are not much known and difficult to interpret are the ones which are most engaging.

With this Jack changed his priorities on the articles he is about to write.

So what is Web Analytics?

It is nothing but a way of finding out what exactly is happening on the online space which you are controlling. It may be a website, a blog, a facebook page or something else. To achieve this, we use different tools that are available on the market which enable us to view the data represented nicely.

By reading Jack's story you should be in a position to appreciate the importance of data and why do we need that data. From the point where he expresses his opinions he went on to write more focused articles and he gained a user base who spends good amount of time reading his niche articles interpreting some under rated movies. All this happened because Jack was able to view the data.

If you have any questions/queries please feel free to comment below. In the next post we will see the next steps from here.


68 comments :

  1. Thank you very much for the useful information!
    Richard Brown dataroom

    ReplyDelete
  2. web analytics great impact on digital marketing.was any body found result on digital marketing jobs in hyderabad.....

    ReplyDelete
  3. Finding the time and actual effort to create a superb article like this is great thing. I’ll learn many new stuff right here! Good luck for the next post buddy..
    Java Training in Chennai

    ReplyDelete
  4. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me...
    Android Training in Chennai
    Ios Training in Chennai

    ReplyDelete
  5. Simple and informative details as the tutorial for understanding the web analytics. Thanks a lot. best logo design company | online shopping in coimbatore

    ReplyDelete
  6. I did not know how web analytics is working and how much it is important. This is an important step and every web designer did it but now you can write essays to make your work academic. This is very important information for me as a web developer. This is the information I need.

    ReplyDelete
  7. this is the right place to find for right information.thanks for sharing the useful post about web analytics and appreciated.keep it up
    GIS jobs in hyderabad

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. Over the years, analytics has evolved from being a limited support function within organizations to a strategic driver of business success.bank and financial dashboards

    ReplyDelete
  10. A custom web design will catch the eye of your potential customers and show them that you have a really professional web presence and you mean business. projektowanie stron internetowych

    ReplyDelete
  11. https://globalwebsolution.net/ was founded in 2013 by Junaid Ali It was in college where he discovered a new and better version of the contemporary brand design agency. One where a global network of independent experts share values and a passion to co-create a world where people connect deeper with the things they love. The discovery was not just a broader vision for brand design, communication.

    ReplyDelete
  12. Informative post! I really like and appreciate your work, thank you for sharing such a useful facts and information about web analytics strategies, hear i prefer some more information to build your career in digital marketing by Do Digital

    ReplyDelete
  13. I simply wanted to write down a quick word to say thanks to you for those wonderful tips and hints you are showing on this site. digital marketing training in chennai

    ReplyDelete
  14. This comment has been removed by a blog administrator.

    ReplyDelete
  15. This comment has been removed by a blog administrator.

    ReplyDelete
  16. This comment has been removed by a blog administrator.

    ReplyDelete
  17. This comment has been removed by a blog administrator.

    ReplyDelete
  18. This comment has been removed by a blog administrator.

    ReplyDelete
  19. This comment has been removed by a blog administrator.

    ReplyDelete
  20. This comment has been removed by a blog administrator.

    ReplyDelete
  21. This comment has been removed by a blog administrator.

    ReplyDelete
  22. This comment has been removed by a blog administrator.

    ReplyDelete
  23. This comment has been removed by a blog administrator.

    ReplyDelete
  24. This comment has been removed by a blog administrator.

    ReplyDelete
  25. This comment has been removed by a blog administrator.

    ReplyDelete
  26. This comment has been removed by a blog administrator.

    ReplyDelete
  27. This comment has been removed by a blog administrator.

    ReplyDelete
  28. This comment has been removed by a blog administrator.

    ReplyDelete
  29. This comment has been removed by a blog administrator.

    ReplyDelete
  30. This comment has been removed by a blog administrator.

    ReplyDelete
  31. This comment has been removed by a blog administrator.

    ReplyDelete
  32. This comment has been removed by a blog administrator.

    ReplyDelete
  33. This comment has been removed by a blog administrator.

    ReplyDelete
  34. This comment has been removed by a blog administrator.

    ReplyDelete
  35. This comment has been removed by a blog administrator.

    ReplyDelete
  36. This comment has been removed by a blog administrator.

    ReplyDelete
  37. This comment has been removed by a blog administrator.

    ReplyDelete
  38. This comment has been removed by a blog administrator.

    ReplyDelete
  39. This comment has been removed by a blog administrator.

    ReplyDelete
  40. This comment has been removed by a blog administrator.

    ReplyDelete
  41. This comment has been removed by a blog administrator.

    ReplyDelete
  42. This comment has been removed by a blog administrator.

    ReplyDelete
  43. This comment has been removed by a blog administrator.

    ReplyDelete
  44. This comment has been removed by a blog administrator.

    ReplyDelete
  45. This comment has been removed by a blog administrator.

    ReplyDelete
  46. This comment has been removed by a blog administrator.

    ReplyDelete
  47. This comment has been removed by a blog administrator.

    ReplyDelete
  48. This comment has been removed by a blog administrator.

    ReplyDelete
  49. This comment has been removed by a blog administrator.

    ReplyDelete
  50. This comment has been removed by a blog administrator.

    ReplyDelete
  51. This comment has been removed by a blog administrator.

    ReplyDelete
  52. This comment has been removed by a blog administrator.

    ReplyDelete
  53. This comment has been removed by a blog administrator.

    ReplyDelete
  54. This comment has been removed by a blog administrator.

    ReplyDelete
  55. This comment has been removed by a blog administrator.

    ReplyDelete
  56. This comment has been removed by a blog administrator.

    ReplyDelete
  57. This comment has been removed by a blog administrator.

    ReplyDelete
  58. This comment has been removed by a blog administrator.

    ReplyDelete
  59. This comment has been removed by a blog administrator.

    ReplyDelete
  60. This comment has been removed by a blog administrator.

    ReplyDelete
  61. This comment has been removed by a blog administrator.

    ReplyDelete
  62. This comment has been removed by a blog administrator.

    ReplyDelete
  63. This comment has been removed by a blog administrator.

    ReplyDelete
  64. This comment has been removed by a blog administrator.

    ReplyDelete