Sunday, June 15, 2014

Ensighten: The most robust Tag Management tool

Note: The views of the present post are solely mine and not my employer's.

A while ago I have written a post on Tealium and how is it different when I was little new to Tag Management and found some of it's features useful to beginners who are not well versed with JavaScript. I have been using Ensighten since a good amount of time and I am in love with the tool, its robustness in deploying tags and the way the tool works. With the advent of Manage 2.0 (the second version of Ensighten Console) the tool became way cooler than ever, more robust, modern and lot quicker.

So, in this post I would like to tell you what are the features that make Ensighten stand apart in the market and how it makes your life peaceful while tagging. Most of the features I will talk in this post will be about Manage 2.0. Since I do not have access to Ensighten tool for my personal use, I wouldn't be able to provide screenshots.

Way Ensighten Works:
Ensighten works on a very simple concept "Deploy the required tag on to a desired page". So if you want to deploy Google Analytics to your website, you will be creating a tag for Google Analytics and tell Ensighten to deploy the tag on all the pages of your website. It's simple, no Nonsense. All you have is your tags and conditions where to deploy the tags.

Wednesday, November 20, 2013

Why Hour of Visit is an important metric? How to track it using Google Tag Manger in Google Universal Analytics?

Last week I have written an introductory post on Google Tag Manager explaining how to implement Google Universal Analytics using Google Tag Manager. You might have observed how easy it is to implement the Google UA base code with GTM. It's just a simple plug and play operation. But that's not our whole aim, isn't it? We need to understand what kind of Key Performance Indicators (KPIs) are we looking for considering the website on which we need to implement the tool and there by come up with perfect Metrics which can be translated into our needed KPIs. This is the whole purpose having a Web Analytics tool at place, to understand the most needed KPIs and how they are being affected by different things.

So, let us consider one such KPI in our present post and simultaneously let's see how to implement them using Google Tag Manager and what all configuration needed to be done on Google UA.

Most of the web is filled up with Content based websites. For example, my blog comes under such category. I just write some posts related to Web Analytics. So, what am I interested in? What patterns am I looking for? How much can I change my marketing pattern or writing pattern?

Sunday, November 10, 2013

How to implement Google Universal Analytics using Google Tag Manager (GTM) on your Blog or Website?

So, you have decided to track your website or blog (blog in my case) and started to searching for free web analytics tools and found that none other than Google provides one. Now you are under confusion that Google has two versions of analytics namely Classic Analytics and Universal Analytics. Don't be confused, go ahead and implement Universal Analytics. Of course the advantages are many which will take another post to talk about it.

Now that you have decided to use Universal Analytics on your blog, how do you implement it? Not the traditional way but the newer one using Tag Management tool. Again none other than Google's Tag Manager! (Read: Understand the Basics of Tag Management System).

In this post, I would like to explain you step by step process on how to implement Universal Analytics using Google Tag Manager (GTM) on your blog.